Private Labels - The future of high margin for organised Indian retail.
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by: Guest
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Word Count: 179
Differentiating with the competitor - every organised retailer wants todifferentiate itself from the other & the obvious answer lies in making its "private lable" brands more and more stronger in the lionger run.Private lables usually provide 5 to 6 percent higher margins then the normal merchandise & help to provide wholesome shopping experience to the customers.Private labels also generate customer loyalty. Some examples are - DJ & C from Big BazaarScullers from Pantaloon.Kathie Lee by Wall Mart.Arizona by JC Pennys.Even in food Retailing. - private labels contribute to 37 to 56 percent of revenues generated.Fundamentally - private lable names can be divided into two catagories. Thosethat incorporate the store Banners - like Sainsburry's classic cola / and those that don't - like St. Michaels from Marks & Spencer.conclusion - though the industry is just about developing in India - lot of priovate labels have been developed & nurtured by biggies like Pantaloon / Reliance / Subhiksha & others. It shall be a challenge for each of these companies to sustain the ever demanding needs of the Indian Customer needs.
About the Author
Manish is working in a highly established organised Indian Retail Firm. He specialises in merchandising, catagory management, fashion buisiness management, staff training, etc. in Value as well as lifestyle retailing. A commerce graduate & textile technician - Manish aims to charter unexplored horizons in Indian Retail Industry.
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