An Introduction to Shecy Pearls
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by: Guest
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Shecy Pearls was opened in 1994. As a leading pearl jewelry supplier in China for over thirteen years, Shecy Pearls sells pearl jewelry all over the world and already has over 150,000 satisfied customers. Their retail store in Guilin is locally the biggest. Another big retail store in Shanghai is located in the city center. In 2006, they opened another online store. In one-year time, the Shecy Pearls online store has already become the biggest pearl jewelry online store in China.
Shecy Pearls has over 300 employees, including ten designers and twenty craftsmen. The business mainly involves pearl jewelry design, processing, building, retail and wholesale. They provide over 1,000 styles of high quality seawater and freshwater pearl necklaces, rings, bracelets, earrings, pendants, hair wear, brooch pins and high quality loose sea pearls. Their customers are mainly from America, Australia, UK and Western Europe, who know about Shecy Pearls mainly from previous customers¡¯ recommendation or internet searching. Being recognized as a reliable pearl jewelry company, the popularity of Shecy Pearls has been rapidly growing.
Quality, including that of the products and customer service, is the core ideal for the competitive strategy of Shecy Pearls. Shecy Pearls provides training course for new employees on how to select high quality pearl materials and how to communicate with customers. They have been granted awards of Honesty and Integrity Company and Best Quality Jewelry since 2000.
Unbeatable price is another strategy for them. All of their physical retail stores, online store and wholesale department provide a price at least 15 per cent lower than other competitors for the same quality products. They aim to establish a long term friendly relationship with customers through reducing the margin for each sale. They believe ¡°word of mouth¡± is a very helpful reputation building strategy for business too.
Being a stable and reliable pearl jewelry company, Shecy Pearls is still developing and aiming to become a leading company in the industry.
About the Author
Shecy Pearls is a leading pearl jewelry supplier in China since 1994. We have the biggest pearl jewelry store in Guilin and a huge store on the high street in Shanghai city center. Since 2006 we've provided online shopping and customer service on www.shecypearljewelry.com.
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