Putting Taste Into Health Bars
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by: Guest
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I met the managing director of Desire Tree International, Biddut K. Roy,
and discovered the wonderful taste of their health bars (also known as
nutrition or energy bars) under the trade name of "Wonderbar".
In my conversation with Mr. Roy, I asked how he became involved in
manufacturing such a wonderful food product. Mr. Roy replied, "I grew up
preparing and serving healthy food to others...it is traditional as well as
a good deed so my inclination was there."
He further explained, "As for manufacturing food items, several years ago I
took care of a business for friends and later I felt inclined to do
something with my own team--with the scope to develop and grow a unique
company.
I was disappointed that many "energy bars", "health bars" or "nutrition
bars" in the market are too bland for the consumers to be inspired about.
Even parents expressed that they cannot get their children to eat them.
Knowing this, our team wanted to make natural, healthy, tasty and nutritious
health bars."
Formulating the Wonderbar
I sampled several Wonderbars made by "Desire Tree International" and WOW!,
the products are very tasty and satisfying. The combinations are excellent
with fresh nuts and dried fruits carefully prepared and packaged. An
excellent product!
Mr. Roy went on to tell me, "My new partners and I worked for weeks and
months formulating the product with different combinations of ingredients.
We use only the finest, highest quality ingredients that are natural, free
of chemical additives, without GMO, free from allergy causing substances as
well as no added sugar.
We looked at many sweeteners and decided that honey would be the best
ingredient. It is energy giving, naturally healthy, plus the taste is great.
We worked with food nutritionists and studied necessary food guideline
information to work out the food value, prepare and print wrappers, boxes,
and acquire machines for proper mixing. We rented a suitable premise,
registered our company and took care of the many details required to open
our licensed company, "Desire Tree International."
After extensive preparations were made, we were finally ready with a line-
of products in eight flavors: cashew almond pineapple, almond apple
cranberry, pistachio apple, hazel date almond protein, almond apple ginger,
pumpkin seeds sesame raisin, and macadamia pineapple. You can visit our
website and check out our tasty and pleasing product choices at:
www.wonderenergybar.com."
Entering and establishing Wonderbar Nutrition bar in a crowded market:
Biddut was very down to earth in letting me know the struggles of trying to
establish the product in today's market. He said, "I knew that trying to
market our product was going to take a lot of work. We started telephone
marketing to health stores and participated in some health products shows
but we were not getting anywhere fast. People told us our product is very
good--some say it was the best in the market, although we had limited budget
to work with. It was an uphill battle and I realized having a product is not
a formula for success. It is one thing to have a great product but to be
able to enter the market and compete with established brand-name products is
success.
We kept sending samples to major stores, distributors, chain stores and
building our direct sales. Finally, COSTCO Wholesalers approved our product
for in store roadshows. People sampled our products and started buying from
day one. That gave us a big break."
Encouraging Feedbacks
Biddut showed me many favorable responses he has been receiving from happy
and satisfied customers who have sampled the company's products.
"It's the absolute best food bar I've ever eaten. Keep up the good work!"
"I bought a box of your bars this past weekend at Costco. They're
fabulous! I love how fresh they are. I have tried 3 flavors so far and like
them all."
"As soon as I tried the first bar, I loved it. This is by far the best
fruit and nut bar I have ever tasted. Thank you so much for such a great
product!"
"I just tried your Pumpkin Sesame Raisin Bar today for the first time and
Loved It!!! Congratulations on a Great Product!"
"These macadamia pineapple bars are AWESOME! I love the crunchy factor
and also that I can truly taste the goodness!"
"Those Wonder Bars are the best bars in existence today. Can I sell them
on my website?"
It is very satisfying
Biddut said, "It is very satisfying to know people have received valuable
food and loved it. Since they are inspired, I am sure they will also tell
others."
"Please check it out for yourself. I assure you, Wonderbars are an
excellent product." www.wonderenergybar.com.
About the Author
I received my certification for teaching "Early Childhood Education" in 1971 from a Canadian College. In 2002, I received certification from Duke University in Durham, N.C. for teaching ESL (English). Presently I tutor 4th and 5th grade classes in a Home School in Dallas as well as attending Eastfield College taking Education courses. For the past 30 years I have practiced a natural vegetarian lifestyle promoting environmentally friendly life.
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